A Bikini Kinda Life in Hossegor
From Sunday the 28th of June to Tuesday the 30th, Billabong Europe held a press event in Hossegor to introduce the Spring/Summer 15 and Fall/Holiday 15 to French influencers, journalists and local bloggers. The happy crew was offered a true immersion in Billabong women's lifestyle through the A Bikini Kinda Life campaign.
The 2 days event took place at the Lake Loft villa, a beautifully designed pad surrounded by forest and located between the Hossegor lake and its famous surf spots and beaches. Some of our special guests were housed in another unique villa nearby with an incredible view on the forest, lake and ocean, providing a tranquil backdrop to their stay. Influencers, journalists and bloggers from Paris and from the Landes and Basque Country mingled in Hossegor and enjoyed a slew of summer activities that Billabong hosted on Sunday and Monday.
The press event began in a fun atmosphere with a welcome cocktail and a Spring 15 bikini fashion show. The Billabong design team offered an overview of the Spring/Summer 15 collections as well. The VIP guests were then treated to a flower crown DIY workshop before being whisked away by the spirit of summer at the BBQ party to celebrate Billabong's "Bikini Kinda Life". The curated lifestyle experience continued after with a yoga class, followed by a beachside brunch at Les Bourdaines beach and then a surf session with our some of our Billabong pro surfers. In the afternoon, the invitees were introduced to an EQ wellness workshop and shopping spree at the Hossegor shop.
The weekend culminated with a sunset, tapas, cocktails and the Live performance of Billabong's own team rider Lindsay Perry playing guitar and singing by the pool at the villa. What a weekend! Thanks all for joining us and spending those goodtimes in Hossegor with Billabong.
Our 5 beautiful models: Sirkit, Audrey, Justine, Pauline et Mathilde
And of course, our special guests, journalists and bloggers who have joined us in Hossegor for this great event.
A Bikini Kinda Life
Adenorah chilling after the surf
Flower Crowns Workshop with Lady Brindille
Local bloggers just arrived at the villa
The Catwalk introducing our Spring 15 Bikini Collection
Lindsay Perry concert at the villa, by the pool
EQ Wellness Workshop
Lindsay's show, bloggers and invitees around the pool
Goodtimes at the photobooth!
Picnic at the Bourdaines beach
The sweet villa Pool
EQ Candle for tonight
Catwalk & photoshoot
The bikinis hanging by the pool
The surf class a the beach
At the Billabong Store in Hossegor
Yoga class at the villa