Billabong launches a Green Day Co-operation boardshort: the Mass Hysteria boardshort.
Billabong and Green Day have been working on a Design Coop for the release of a special limited edition, The Green Day Mass Hysteria boardshort for 2010.
Cooperation with rock bands and musicians have been raised to an art at Billabong since the undenied successes of collaborations with the Red Hot Chilli Peppers, Foo Fighters, Donavon Frankenreiter or more recently with Metallica.
Like with the other bands, the connection with Billabong is strong with Green Day not only because the band has been popular in surf films soundtracks over years but also because of Green Day involvement in the boardshort development.
“We enjoy working on creative projects and this coop has been a lot of fun,” says Billie Joe Armstrong of Green Day.
A grey and black color palette of bold plaid with Green Day’s signature logo overlaid fit the image of the band perfectly, tying the rock & roll attitude championed by Green Day and the loose functional fashion of the surf culture.
While the Mass Hysteria boardshort is yet worn by team riders from Billabong across Europe, this Green Day limited edition will get extra buzz amongst the Green Day fanbase and exclusiveness seekers as Billabong is about to promote the coop massively online while the band will be touring in Europe all month of June (see below for tour dates) .
From end of may, the Mass Hysteria boardshort will be available in selected core stores and Billabong Stores.
GREEN DAY 2010 European Tour
Date, Location, Venue
May. 29, 2010 Landgraa, Netherlands Pinkpop Festival
May. 30, 2010 Hannover, Germany Tui Arena
Jun. 02, 2010 Skive, Denmark Skive Festival
Jun. 04, 2010 Oslo, Norway Oslo Ulleval Stadium
Jun. 05, 2010 Gothenburg, Sweden Ullevi Stadium
Jun. 08, 2010 Helsinki, Finland Kylasaari
Jun. 11, 2010 Munich, Germany Resstadion Riem
Jun. 12, 2010 Nickelsdorf, Austria Novarock Festival
Jun. 16, 2010 Manchester, England Lancashire C.C.C.
Jun. 19, 2010 London, England Wembley Stadium
Jun. 21, 2010 Glasgow, Scotland S.E.C.C.
Jun. 23, 2010 Dublin, Ireland Marlay Park
Jun. 26, 2010 Paris, France Parc des Princes
Jun. 29, 2010 Prague, Czech Republic Vystaviste Holesovice
Jul. 01, 2010 Mainz, Germany Mainz Messepark
Jul. 02, 2010 Werchter, Belgium Rock Werchter 2010
Jul. 04, 2010 Venice, Italy Jammin Festival