Welcome to paradise.

Escape to the British Virgin Islands, where the water's always warm and the sun shines endlessly. Salty hair and tan lines are your passport stamps from a land where impossibly vibrant turquoise water meets the whitest of sand. Reggae rhythms from a rum-soaked culture inspire you to dance across your board as you glide over glassy waves and feel the sunset glowing against your skin.

When the temperature goes up, the layers fall away until all that’s left is your bikini—and that’s just the way you like it. When it comes time to stay dry or dive in, you’re always ready to jump feet first with a suit that embodies your salty spirit. This is a Bikini Kinda Summer, and your swimwear is your unspoken uniform, a colorful expression of what it means to seek adventure and ride new waves. Whether you wear it mixed or matched, in one piece or two, layered under your outfit or styled alone, your bikini is your attitude. So be a little cheeky, be a little brave, and get ready to earn your tan lines.

This is a Bikini Kinda Summer.

You take care of the water—we’ll take care of the rest.